Simon Sinek, Start with Why - How great leaders inspire everyone to take action
The ability to inspire those around you and to achieve remarkable things starts with WHY.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why.
Those who start with WHY never manipulate, they inspire.
Your WHY is your purpose, cause or belief.
Every inspiring leader and organization, regardless of size or industry, starts with WHY
People don’t buy WHAT you do, they buy WHY you do it.
Knowing our WHY is essential for lasting success and the ability to avoid being lumped in with others.
When your WHY goes fuzzy, it becomes much more difficult to maintain the growth, loyalty, and inspiration that helped drive your original success.